El Warda Company, today is one of the biggest Black Molasses manufacturer in the world. The company started with a dream that originated with the grand vision of El Talawy Family more than 95 years ago. It all began in Shebein El Koum, Egypt and over time it evolved to become the biggest family-run tobacco business in the world. Our company continues to lead and excel through creating market-leading brands, successful business strategies, talented workforce, and the vision to build a better future.

The founder grasped the potential of tobacco manufacturing with a passion for tobacco, he laid the basis for the running of the future of the company. Generation after the other each contributed to the growth of the company. Qas El Borg was a pioneer product when it was launched and has proved its popularity and vast leadership worldwide among black molasses smokers.

The Story of our company is filled with tradition and desire to innovate and grow, with an unwavering focus on the quality of our products. Today, El Warda Co is recognized as a synonym for quality by smokers and we could not be prouder of our history and extremely grateful to everyone who, has worked hard, committed and was devoted to writing this history.