The company started with the Talawy family’s aim to provide an extraordinary smoking experience for Egyptians, with a vision to expand worldwide. Established in 1932, El Warda Company has become prominent in the Black Molasses category then started generating distinctive brands in the flavours market.
El Talawy family transformed one of the biggest tobacco factories in Egypt and the Middle East in Shebein el Koum with 10 employees, into the front-runner of the tobacco industry with a workforce of over 2500 employees. We take pride in being the leader in the black molasses market, presenting the highest quality and unmatchable smoking experience for our customers.
‘Azad’ combines authenticity with a taste of modern flavours. This product is made using the craftmanship of one of the oldest molasses manufacturers in Egypt…
‘Warda Flava’ is the blend of our Egyptian heritage with authentic German tobacco. The new line provides top-notch quality for the ultimate smoking experience and it is the choice to take, where “Quality Matters”…