El Warda

El Warda Co. for Tobacco

The company started with the Talawy family’s aim to provide an extraordinary smoking experience for Egyptians, with a vision to expand worldwide. Established in 1932, El Warda Company has become prominent in the Black Molasses category then started generating distinctive brands in the flavours market.

El Talawy family transformed one of the biggest tobacco factories in Egypt and the Middle East in Shebein el Koum with 10 employees, into the front-runner of the tobacco industry with a workforce of over 2500 employees. We take pride in being the leader in the black molasses market, presenting the highest quality and unmatchable smoking experience for our customers.

Caught in the mood..

Leading the molasses tobacco industry
for more than 90 years

Our Products

‘Qas El Borg’ is the consumer’s only choice for premium black molasses. Qas El Borg is a renowned market…

‘Taj El Warda’ is renowned for its incredibly smooth, mild, and rich flavor made of the finest tobacco leaves…

‘Al Gamal’ is a medium-strong tobacco blend with top-of-the-line quality that gives a satisfying smoking experience.

‘Azad’ combines authenticity with a taste of modern flavours. This product is made using the craftmanship of one of the oldest molasses manufacturers in Egypt…

‘Warda’ is a refreshing fruity flavor molasses. It serves consumers with different tastes and preferences with a wide range of flavors…

‘Warda Flava’ is the blend of our Egyptian heritage with authentic German tobacco. The new line provides top-notch quality for the ultimate smoking experience and it is the choice to take, where “Quality Matters”…